The ISP category is profoundly ‘meh.’ Full of dull, corporate providers.
Superloop is the fresh new player in town. Arriving boldly with a challenger attitude. One that seeks to overpower every internet pain point. To be as innovative, creative and brilliant as the big, mad mess of bits we see online. They’re here to lead the industry out of the dark ages and into the light. Here to Refresh your internet_
So, we set out to create a brand that is ‘of the internet’; from using refreshed memes as spokespeople, to leaning into a design aesthetic that feels at home online, and even refreshing the old dial-up sound for the sting. Everything we do is to refresh the internet.