Bankwest reimagined its entire banking experience to become a more simple, intuitive digital bank. An evolution that led us to their new brand platform: Just Enough Bank.
A platform supported by a new brand design system and integrated campaign that celebrates all the idiosyncratic things people have more time for, now that they have Just Enough Bank.
The NFL finally reversed their decision to disallow touchdown celebrations. So, we put a defensive player, who has zero chance of scoring, in the end zone. Pepsi and celebrity comedy actor, Rob Corddry are all for it.
1. Not Backing Down:
Budweiser's 2016 Super Bowl spot.
Director: Chris Sargent
2. Principles:
2015 Super Bowl spot.
3. Beer Run:
One night in a St. Louis Walmart with two clydesdales.
The ISP category is profoundly ‘meh.’ Full of dull, corporate providers.
Superloop is the fresh new player in town. Arriving boldly with a challenger attitude. One that seeks to overpower every internet pain point. To be as innovative, creative and brilliant as the big, mad mess of bits we see online. They’re here to lead the industry out of the dark ages and into the light. Here to Refresh your internet_
So, we set out to create a brand that is ‘of the internet’; from using refreshed memes as spokespeople, to leaning into a design aesthetic that feels at home online, and even refreshing the old dial-up sound for the sting. Everything we do is to refresh the internet.
No one knows eBay like the posties who deliver all their great deals.
Oh, and Carol – if you’re out there, we should get sushi.
The following work was created as part of the RIGG Design Prize 2023 exhibition. The triennial Prize is Australia’s highest national accolade for contemporary design bestowed by an Australian public gallery.
The campaign created at Leo Burnett Australia focuses on a specific human emotion on each channel, aimed at convincing people to donate blood. The idea is to see which emotion will be most effective in motivating people to do give blood.
The work was awarded the RIGG Design Prize for 2023 and picked up a D&AD Wood Pencil.
HELP! The Board Game was created to simplify the complicated, jargon-filled insurance world and even make it fun. It teaches players about the value of protecting their assets as they risk them all to Australia's uniquely dangerous landscape. There's floods, fires, tremors, tornados, burglars and even bin chickens!
Gold Spikes – Design
Silver Spikes – Media
Mobile phone plans tend to leave people feeling trapped in lengthy contracts. That’s why Optus created the Coverage Commitment, allowing customers to walk away from their contract if they decide it’s not right for them.
Silver Spikes – PR Healthcare
Bronze Spikes – PR Integrated Campaign
UDL is a brand that wants you to be comfortable in your own skin, so they don’t want anyone influencing who you are. That’s why we used real ‘Unfluencers’ who genuinely love what they do, without the need for praise from superficial followers to tell you about it.
Alright, stop. Stop motion time.
A series of Instagram stories designed to run throughout the year on NRMA’s social channels. We married various types of insurance with key calendar moments to create simple, fun, thumb-stopping films. Sound on emoji.
Two weeks in Transylvania and several tons of fake snow later, we produced this epic Christmas spot for ALDI.
Our 2 minute hero spot was supported by several retail 15s.
The bargains you get at ALDI are so good, you won't be able to help but brag about them.
Expressi is the ALDI version of Nescafe's Nespresso System. It's exactly the same, minus the wank. This tongue in cheek campaign subtly pokes fun at a segment that takes itself way too seriously.
A music video we conceived, directed and shot for Vampire Weekend bassist, Chris Baio's solo project.
200K views & climbing.
Not everyone texts, talks and uses data the same. Find a plan that fits with Aldi Mobile.
A penthouse suite, Lionel Richie, and draught beer on tap.
One of the more memorable shoots in our career.
We continued the success of Lowe's home maintenance platform, Flipside–a campaign that takes advantage of the fact that Instagram video is locked. It doesn't correct itself when you turn your phone upside down.
We split the screen and showed people the wrong way to do home maintenance on one side and the right way on the other.
@Killin' It Suit is basically advertising's Patrick Bateman. He emerged in 2011, and word quickly spread about the controversial Twitter account. Killin' It Suit amassed over 2,500 followers from over 30 countries around the world. ECDs and CEOs were private messaging him job offers, but he always remained anonymous, unless you're reading this, then you've found him out. In 2014 Killin' It Suit's best tweets were compiled to form a moving memoir.
Here he is.
